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Technology in fashion retail.
User experience and mobile usage in retail — not just in fashion but across commerce — has changed consistently over the past decade. This case study explores how quality of product experience remains the most important thing for the customer, and how digital touchpoints support that in-store and online.
The product experience is what the customer remembers.
We believe that the quality of the product is the most important thing for the customer. In fashion retail, that extends beyond the garment to every touchpoint — discovery, try-on, purchase, and post-purchase support on mobile and in store.
Mobile usage in retail continues to accelerate. Customers expect seamless transitions between physical and digital channels. The design challenge is making technology invisible enough that the product and brand stay front and centre.
Retail UX research and product screens.
Research explored how customers use mobile in retail contexts — from discovery through to purchase. The resulting screens focused on clarity, speed, and keeping the product imagery and quality central to every interaction.
AI behaviour before pixels.
Return to Intervyou — designing AI for a product when no UX patterns exist yet.